How do you make a warm, inviting store out of a low slung subterranean space? Thus the challenge of Adsum’s first flagship store emerged. Located in the heart of Williamsburg, Adsum’s store is a functional, considered, and clean space with a “less is more” attitude. A small deck out front gives a true Brooklyn feel, as well as a nod to the relaxed spirit of the brand itself. Once inside, built-in millwork with integrated lighting and storage is designed to showcase and highlight the essence of the clothing and materials. The custom check out desk doubles as a display case for small tokens to grab as you head out. Natural light is brought into the heart of the store through the use of reflective materials and a light color palette, which elevates the space from a dingy basement to a bright and clean hidden gem.